El píxel de Facebook es un código “invisible” que te permite realizar un seguimiento de tus conversiones webs. A través del mismo podrás medir diferentes eventos, por ejemplo:
- Usuarios que han visitado una página web
- Usuarios que han comprado un producto o servicio
- Usuarios que añadieron al carrito de compra un producto
- Usuarios que completaron un formulario de registro (captación)
Gracias a los píxeles podemos saber cuántas conversiones nos generan nuestros anuncios de Facebook y el coste de cada conversión.
Hay un sólo píxel por cuenta. Anteriormente con el sistema de conversiones de Facebook, podías crear un píxel para cada campaña. Ahora sólo tienes uno para todas tus campañas publicitarias. Un píxel por cada cuenta publicitaria, así funciona.
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